ABOVE 90 — Multi-Brand Design System

Above 90 Lighting, a Vancouver-based manufacturer’s representative, represents a diverse portfolio of international lighting brands, each with a️ a distinct visual language and identity. The challenge was to design a flexible design system that could adapt to each brand while maintaining a cohesive and recognizable presence across social media, stories, and newsletters.

INSTAGRAM FEEDS

1080 x 1350 px.

ANONY

APPARATUS

ARTICOLO'S

GUBI

LOCK & MORTICE

MUUTO

Brand Adaptation — CASTOR
Typography, color palette, imagery, tone of voice.

As part of Above 90’s ongoing brand education strategy, this post introduces Castor to a design-industry audience through a clear and informative social media format.

The content focuses on brand history, sustainable context, and visual identity, adapting the multi-brand design system to Castor’s specific language. This approach allows Above 90 to consistently present a growing portfolio of brands while maintaining education as a core value.

INSTAGRAM STORIES

1080 x 1920 px.

Brand Storytelling — Instagram Stories

Brand Adaptation — Tomnuk Design
Typography, layout system, imagery, tone of voice.

The content highlights the studio’s design philosophy, material honesty, and purpose-driven approach, adapting the multi-brand design system to Tomnuk’s restrained and precise visual language. This framework allows Above 90 to consistently present diverse brands while maintaining clarity, coherence, and education as core values across its social media presence.

NEWSLETTERS

Email Communication

GUBI — Newsletter Storytelling Series

This newsletter series was designed to introduce and highlight GUBI through a structured and educational email format, publishing one collection per week via Email, alongside contextual brand and designer information.

Each newsletter focused on a single collection, combining product imagery, design references, and short editorial text to provide the audience with a deeper understanding of GUBI’s design language, materials, and creative direction. The layout system adapts to GUBI’s color palette and visual identity while maintaining Above 90’s core brand guidelines for hierarchy, spacing, and readability.

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